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June 18:
Commercial Break Muna
As most of you know, Arn and I were both in the ad biz sometime ago -- behind the scenes of course, in the creative department. The funny thing is that my very first exposure to that industry was in front of the camera as an extra* in an 80s Coke commercial with Lilet. *cue music "I am the future of the world..."* Remember that ad?
* Haha, actually a bunch of us UPIS kids were gathered for that ad.
***
Last weekend I found my reel* collecting dust in one corner of my bookshelf and so I thought I'd list down the TV commercial projects I was involved in, good and bad alike, for your entertainment (tell me if you remember any of 'em):
*Reel = TVC portfolio
ï 1992: AT&T Mabuhay DDS "Nagta-Tagalog ang Operator" campaign starring Jimmy Santos (back in his "I love you 3x a day" phase) and Nova Villa.
ï 1993: Pizza Hut "Hit the Hut" series of ads with Charlene Gonzalez.
ï 1993: Pepsi "Hot News" clay-mation TV spots.
ï 1994-95: Pepsi Mega launch TV ad and a series of spots featuring a certain Dale Villar.
ï 1996: Pepsi "Megadrive" featuring my college buddies the Eraserheads and their song "Overdrive" during their Cutterpillow peak.
ï 1996: Huggies "Singing in the Rain" TVC. This eventually got shortlisted at Cannes.
ï 1996: A series of pre-cellphone boom Globe TVCs including "Message in a Bottle" and "Telegraph".
ï 1997-98: Pepsi "Singko" and "Change is Cool" (ala "Chain of Fools").
ï 1998: all the Pepsi Star Wars promo TV spots. We initially had alien abduction story ideas for this but ended up going with flying tansans in outer space because of Lucasfilm restrictions).
ï 1999: Knorr "Kalabasa" (an animated plaster-cast kalabasa singing a Jessa Zaragoza ballad.)
ï 2000: Knorr "Growling Tummy" starring a then unknown Janet McBride and Carlo whatsisname (er, the guy made famous by the "Hello Billy" PLDT ads).
ï 2001: Anchor Milk "L-O-V-E" ad featuring a series of growing kids -- in pyramid formation, etc, and ends with Bing Loyzaga and baby daughter. The jingle was inspired by the Frank Sinatra song that goes "L is for the way you look at me..."
(All right, now you know why I consider PRINT my fortÈ.)
10 comments
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You're one hell of a creative person. The page rocks and your the portfolio that you have is very impressive. Keep up the good work.
Posted by Vicco
Jul 08 | 12:28 PM
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How amazing.. those commercials have been permanently parked in my brain. I would love to have a job like yours.
Posted by Mikko
Jun 26 | 06:32 AM
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Luis: Shhboom! I was
still in college when
that ad was at its
peak!
Macy: Um, yep. We did
that!
Shil: Aww thanks but
sorry, that's not the
SW ad we did. Flying
tansans in outer
space lang. Will e-mail
you this weekend re
our lunch date (:
Posted by Cynthia
Jun 19 | 05:34 PM
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Oh wow, you did those Pepsi Star Wars commercials? The one with the kid who wears the yoda mask everywhere (or maybe that was Pizza Hut)? Anyway, idol talaga kita :)
Posted by Shiloah
Jun 19 | 01:03 PM
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Bwahaha! I remember that KALABASA commercial! :P
Posted by Macy
Jun 19 | 05:29 AM
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Cynthia, I feel sooo left out! I missed all these commercials you mentioned. The last one I recall seeing was the San Miguel "Shhboom shhboom" tv spot with Rachel Lobango (sp?). I wish TFC (ABS-CBN) would show some local commercials here. Bummer.
Posted by Luis
Jun 19 | 02:18 AM
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Astrid: How funny!
And yes I had that
shirt too (the one with
the clapper visual in
front) but I don't know
where it is now.
Jessel: Glad you liked
it! Yep that was one
of our catchier ads.
Ellen: Thanks! Last I
heard, Dale quit
showbiz and went to
the US.
Posted by Cynthia
Jun 19 | 01:24 AM
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Heyyy I remember a lot of those commercials! Galing. :) Hehe. So whatever happened to Dale Villar anyway? Hee.
Posted by ellen
Jun 18 | 01:32 PM
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hey, i liked the pepsi "singko" commercial. i was a freshie then, and we had this god-awful teacher who wore braces with her dentures. also flunked a lot of kids. the going rates for grades in her class had a lot of singkos in it, thus our song. hehehe.
Posted by jessel
Jun 18 | 09:55 AM
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ok, now it is starting to sound freaky. when i was a wee child, too, the kids of Coca-cola employees were hauled to Ultra play extras for the Lilet commercial. My siblings and I were some of them and I got the T-shirt to prove it. ;)
Posted by astrid
Jun 18 | 08:09 AM
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