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June 18: Commercial Break Muna
As most of you know, Arn and I were both in the ad biz sometime ago -- behind the scenes of course, in the creative department. The funny thing is that my very first exposure to that industry was in front of the camera as an extra* in an 80s Coke commercial with Lilet. *cue music "I am the future of the world..."* Remember that ad?
* Haha, actually a bunch of us UPIS kids were gathered for that ad.
*** Last weekend I found my reel* collecting dust in one corner of my bookshelf and so I thought I'd list down the TV commercial projects I was involved in, good and bad alike, for your entertainment (tell me if you remember any of 'em):
*Reel = TVC portfolio
ï 1992: AT&T Mabuhay DDS "Nagta-Tagalog ang Operator" campaign starring Jimmy Santos (back in his "I love you 3x a day" phase) and Nova Villa. ï 1993: Pizza Hut "Hit the Hut" series of ads with Charlene Gonzalez. ï 1993: Pepsi "Hot News" clay-mation TV spots. ï 1994-95: Pepsi Mega launch TV ad and a series of spots featuring a certain Dale Villar. ï 1996: Pepsi "Megadrive" featuring my college buddies the Eraserheads and their song "Overdrive" during their Cutterpillow peak. ï 1996: Huggies "Singing in the Rain" TVC. This eventually got shortlisted at Cannes. ï 1996: A series of pre-cellphone boom Globe TVCs including "Message in a Bottle" and "Telegraph". ï 1997-98: Pepsi "Singko" and "Change is Cool" (ala "Chain of Fools"). ï 1998: all the Pepsi Star Wars promo TV spots. We initially had alien abduction story ideas for this but ended up going with flying tansans in outer space because of Lucasfilm restrictions). ï 1999: Knorr "Kalabasa" (an animated plaster-cast kalabasa singing a Jessa Zaragoza ballad.) ï 2000: Knorr "Growling Tummy" starring a then unknown Janet McBride and Carlo whatsisname (er, the guy made famous by the "Hello Billy" PLDT ads). ï 2001: Anchor Milk "L-O-V-E" ad featuring a series of growing kids -- in pyramid formation, etc, and ends with Bing Loyzaga and baby daughter. The jingle was inspired by the Frank Sinatra song that goes "L is for the way you look at me..."
(All right, now you know why I consider PRINT my fortÈ.)
10 comments
You're one hell of a creative person. The page rocks and your the portfolio that you have is very impressive. Keep up the good work.
Posted by Vicco Jul 08 | 12:28 PM
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How amazing.. those commercials have been permanently parked in my brain. I would love to have a job like yours.
Posted by Mikko Jun 26 | 06:32 AM
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Luis: Shhboom! I was still in college when that ad was at its peak! Macy: Um, yep. We did that! Shil: Aww thanks but sorry, that's not the SW ad we did. Flying tansans in outer space lang. Will e-mail you this weekend re our lunch date (:
Posted by Cynthia Jun 19 | 05:34 PM
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Oh wow, you did those Pepsi Star Wars commercials? The one with the kid who wears the yoda mask everywhere (or maybe that was Pizza Hut)? Anyway, idol talaga kita :)
Posted by Shiloah Jun 19 | 01:03 PM
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Bwahaha! I remember that KALABASA commercial! :P
Posted by Macy Jun 19 | 05:29 AM
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Cynthia, I feel sooo left out! I missed all these commercials you mentioned. The last one I recall seeing was the San Miguel "Shhboom shhboom" tv spot with Rachel Lobango (sp?). I wish TFC (ABS-CBN) would show some local commercials here. Bummer.
Posted by Luis Jun 19 | 02:18 AM
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Astrid: How funny! And yes I had that shirt too (the one with the clapper visual in front) but I don't know where it is now. Jessel: Glad you liked it! Yep that was one of our catchier ads. Ellen: Thanks! Last I heard, Dale quit showbiz and went to the US.
Posted by Cynthia Jun 19 | 01:24 AM
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Heyyy I remember a lot of those commercials! Galing. :) Hehe. So whatever happened to Dale Villar anyway? Hee.
Posted by ellen Jun 18 | 01:32 PM
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hey, i liked the pepsi "singko" commercial. i was a freshie then, and we had this god-awful teacher who wore braces with her dentures. also flunked a lot of kids. the going rates for grades in her class had a lot of singkos in it, thus our song. hehehe.
Posted by jessel Jun 18 | 09:55 AM
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ok, now it is starting to sound freaky. when i was a wee child, too, the kids of Coca-cola employees were hauled to Ultra play extras for the Lilet commercial. My siblings and I were some of them and I got the T-shirt to prove it. ;)
Posted by astrid Jun 18 | 08:09 AM
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