design projects

Watercolor Artwork for Callalily’s 10th Anniversary Concert + Album Art in-the-making

callalily band 10th year watercolor illustration

Delighted to present my artwork for the band Callalily’s 10th Anniversary Concert (although some of you might have already seen this floating around on Instagram 🙂 ). This is also my first time working with them and I’m very touched that they chose to work with me on the occasion of their 10th year.

The guys are celebrating the milestone with a special show tomorrow July 28 at 12 Monkeys in Century City Mall in Makati, 8pm, where you’ll be able to avail of this limited edition t-shirt:

A photo posted by Kean Cipriano (@keanedward) on

I think only a hundred of these were printed so better go early. Admission is free.  🙂

AND! I suppose you’ve already guessed that I’m working on the art and packaging design of Callalily’s 2015 album. I can’t reveal specific details yet but you can follow the design process and development on my Instagram where I’ve been sharing sneak peeks via the hashtag #CynxCLcollab.

callalily band album art in the making

Bonus pic: my first meeting with the band members Kean, Aaron, Tatsi, Lemuel (partly hidden), + Soupstar Entertainment head honcho Darwin Hernandez and Callalily’s road manager JR.

photo with callalily

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Design Process: the new Itchyworms logo

NEW-itchyworms-logo-2015

A few months ago I had the honor of re-designing the Itchyworms‘ logo.

But before anything else, here’s a little backgrounder. I’ve known the guys – Jugs, Jazz, Chino, and Kelvin since 1997 when they were still college students in Ateneo. My good friend, filmmaker Marie Jamora (back then also still a student) took me to their gig in Freedom Bar and so I met the guys. We all became ICQ pals (#titohits), chatting everyday — eventually on the phone too –, and them I started hanging out with them and Marie in almost all of their gigs. I also had the privilege of designing two of their albums — “Little Monsters Under Your Bed” (with Arnold) and “Self-Titled.”

The first Itchyworms logo was based on Jazz’ concept of an “iw!” symbol that looked like a worm. Here are the initial studies and the final version as it appeared in “Self-Titled.”

OLD-itchyworms-logo-2008

As you can see, the 2008 version of the itchyworms logo looked and worked like a badge and later we learned that it was pretty hard to use in merch and posters because of its square shape. So early this year, the band approached me for a redesign. The goal was to freshen the look while retaining the “iw!” concept and make it easier to use on gig posters, business cards, signage, and other promo materials.

NEW-itchyworms-logo-2015-DEV

Pencil studies (above), and the digitized / vectorized versions (below).

NEW-itchyworms-logo-2015-a

They chose the first one (upper left) but they also wanted me to explore making a “3D version” which, I agree, perfectly reflects their vibrant, dynamic music and kwela personalities.

NEW-itchyworms-logo-2015-b

Getting there… I made several versions just to give them more options to choose from. The front-facing logos on the right won so I tweaked and developed that direction further.

NEW-itchyworms-logo-2015-c

I played with lower and upper case letters and shadow effects. In the end the band chose the one at the bottom. Yay, new logo for 2015!

And for throwback fun I’ve included some goofy photos from the old days. 😀

old-itchyworms-pics

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New prints at the shop!

new-postcard-prints

Just a quick note to let you know that 8″ x 10″ and 4″ x 6″ art and postcard prints featuring some of my recent cat-approved watercolor illustrations are now listed at the shop, in case you’re interested. 😉 There are three new art prints and twelve postcards. (You can use the “sort by newness” filter in the drop down to see all of them.) I’m also selling these — among others — at a small art fair along with some pretty awesome artists & crafters next month. I’ll announce once more details are available. 🙂

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I'm Cynthia Bauzon-Arre, a Filipino watercolor artist & graphic designer. I live in QC with my graphic novelist husband Arnold and our friendly marmalade tabby Abbas. This blog has been chronicling my life, likes, and loves since 2001. [ more ]

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