Because I’ve been extremely pluggy ((Yes, proof that you can take the girl out of advertising but you can’t take the advertising out of the girl!)) these past few weeks months, I thought I’d be educational for once and post a new “What’s the Story Morning Glory” entry. Since there hasn’t been time to leaf through my archives of sleeping projects ((read: projects that have already been put to bed. Ahehe.)), it was best to go the easy route and reprise my presentation at this year’s MBD – the one that started this whole “What’s the Story” thingy to begin with.

Presenting, ta-dah, the UltraelectromagneticJam album design and the story behind it.

SonyBMG called up to say that they want us to design for a yet-untitled all-star Eraserheads tribute album. All we knew was that different bands were gonna perform the music of the Heads. Because it didn’t have a title yet, I thought of the following visuals:

1. Legs of a couple of guitar-playing rocker chicks with the cord forming the name of the band. The idea I was trying to convey is that the album is all about other people playing Eraserheads music.
2. A “pop machine”, which also happens to be the title of one of the Heads’ hits. It’s supposed to be a vending machine that churns out, well, their hit songs but I wasn’t able to figure out how to visualize it, which explains why the visual is empty. ((Another idea was to have a landscape of guitar picks signed with the names of the participating bands and artists but it was hard to execute as I didn’t have the lineup of artists yet so I eventually junked it.))
I know I know, they were somewhat flimsy. Thankfully I didn’t have to submit them because Sony calls just in time to say that they already have a title for the album, “UltraelectromagneticJam” – derived from the title of the Heads’ very first album “UltraelectromagneticPop“.
And then in a Eureka! Moment I saw in my head what “look” this album is meant to have: a 70’s hippie, all-night party-in-Sunken-Garden feel.

3. I developed a quick, rough study. They liked it so…
4. I made a cleaner version, hoping it would be the final study already because, dear oh dear, hand-lettering all the bands and artists names ain’t no picnic.
Sony then informed us that we can’t use photos. Ack! Relayout! ((You think I would have learned my lesson but no, I still insisted on having everything hand-written even if it had to go through numerous revisions because the lineup only got finalized a week or so before its release. Imagine having to rewrite the names of the bands and songs in every possible order until we the sequence got finalized.)) I then had to seek the help of my dear husband for an illustration that will go with the look.

And in the end, I’m quite happy with how it came out. 😀 ((And even if Budz, Raimund, Marc and Ely think that it’s not yet time for a tribute album, Arn and I were able to thank them for their music in our own way.))

Related entry: The story behind the Blow-up Babies website.

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In case you haven’t noticed, the titles/subjects of my last six blog entries are from various songs I happened to be playing in my head at the time I posted them. Anyone who can give me the titles (and artists too, if you like) of the songs they were derived from wins a…er… plug on this blog. 😀

Finally I can show you some stuff my Arn has been working on these past few weeks.

These four albums from SonyBMG are just the first batch of a series of 2-in-1 cds that feature the music of 90s bands like Yano, Sugar Hiccup, Sandwich and Color it Red. Don’t mistake them for greatest hits collections though – they’re actually a repackaging of two original albums per artist ((I had just told some friends that it seems so cosmic that Arn is doing the repackaging of some of the albums I originally designed – for instance, the 2-in-1 Sandwich album contains “Grip Stand Throw” and “4-Track Mind“, both of which I did the original inlays for.)) that came out in the last decade. So buying one cd will actually give you two albums for the price of one ((and buying 4 will get you 8!)), neat-o!

When we first learned that it was gonna be a series, we decided to lay it out similarly to the Eraserheads Anthology album so that they can be sold all together as a box set in the future. So now the challenge for Arn was how to make them all look similar yet different – like in Anthology, each illustration should also convey each band’s style and personality.

Arn did a pretty swell job, don’t you think? The illustrations are fab ((I wish I could post larger images but piracy, music and design-wise, has become quite rampant lately.)) and he just kept amazing me everytime he whipped out a new drawing.

The cds go for P285 each, and please stay tuned because there are six more coming.

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As for me I’m still busy with the upcoming issues ((Yes, issues, in plural form, you read that right. Please wait and see.)) of WE but I’ll try to squeeze in a blog entry here and there as much as I can 😉

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Again, don’t forget to visit Blow-Up Babies at the Gateway Mall! And because we’re talking about 90s bands this week, here’s a bit of trivia:

These two pretty little girls are the daughters of two members of a now-defunct but still very popular 90s band ((Super obvious clue: Their rockstar daddies are bandmates in “Cambio”)). Can you guess what band it is and which members they are?

Photos courtesy of Blow-up Babies!

Guess what, this blog is turning 5 years old by the end of the month! To mark this milestone (well it is for me, anyway), I’ve decided to turn the substance factor up a notch and post more graphic design-related entries*. And by that I don’t mean sitting idly and blogging about pretty things like I usually do so I’ve decided to make a new category called “What’s the Story Morning Glory” because believe it or not I was once an Oasis fan I want to give you a behind-the-scenes peek at the design process of certain projects I’ve handled**. A lot of the time, people perceive design as just that – eye candy. What they don’t know is that every work of art has a “story” behind it and with this project, I hope to communicate that most artists don’t just throw paint on canvas for no reason. Hopefully it also helps students who ar looking at being in the design biz someday.
*After all, that’s what I do 95%* of the time when I’m in front of the computer . The other 5% is spent surfing favorite sites, downloading music, answering email and playing Snood. **By the way, this is also the concept of the presentation I suggested to Liga that we do for last month’s MBD where I presented the story behind my design for UltraelectromagneticJam.

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I originally intended my first WTSMG entry to feature the evolution of the design for my web portfolio but unfortunately (or fortunately, hah!) I didn’t keep screen grabs of what past incarnations looked like. You can satisfy your curiosity via The Wayback Machine but the earliest record that they have of my site is dated November 1999 and they didn’t keep earlier records of my circa 1997 Geocities and 1998 Tripod sites. Oh well..

So instead, I’ll just talk about the design for the spanking new Blow-Up Babies site.

1. Background: My good friend Quark called me up to say that they had a new shop opening in Gateway and that they needed a website for it. I was neck deep in work for WE but how can I say no to my kuya twin? 😉 And besides, what’s not to like about the project? It’s a recipe for everything I like: Unique product concept, check; Art and design-appreciative client, check; … Who also happens to be people I like, check.

2. Briefing: So k.t. Quark and Lia showed me the existing designs of their logo, membership card, passport and flyers which I honestly found very hip.

3. Development of Studies: I then developed a couple of studies that mimicked the look of their existing materials. I wanted the site to (1) showcase the kind of photos they took, and (2) communicate the rawness/freshness of the overall concept so I took inspiration from the look of Lomo photography:

4. They got back to me and said that yes, they’re nice but that the site design doesn’t have to follow the look of their existing materials. Kuya twin’s exact words – “Go wild, we want ‘Cynthia’ to shine through”. That encouraged me a lot to go all out and come up with something different yet familiar. So I developed this, which all of them liked:

Ok, I realized that it was kinda wild, was not reader-friendly at all and gasp, will take a whole lot of time to execute so I fixed it.
5. Finalization: And here’s the cleaner version.

The text was written by Quark and the first line “Oh! The Places You’ll Go” reminded me of a Dr. Seuss book and since the site would feature photos of kids mostly, I thought, why not lay it out like a storybook? I wanted to retain the raw quality so I chose handwritten type and playful frames. I also learned a bit of Flash to showcase the beautiful photos without compromising space in the layout. The little retro royalty-free drawings accompanying the text adds a friendly touch and, I thought, also injected the kind of wit and humor the shops owners have.

And that eventually evolved to the one you’ll see here.

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So please, please go visit Blow-up Babies at the Cinema Level of Gateway Mall. I told you a little about it in my previous entry, but I forgot to mention that they also take pictures of grown-ups! (Yup, blown-up grown-ups teehee). They have really creative layouts and a selection of uber-cool props so if your barkada wants a one-of-a kind group photo, or hey if you’re getting married anytime soon and don’t want the run-of-the-mill sunset-backed prenup photo, do drop by and see what you’ll end up with!