Project: Callalily’s 10th Anniversary Album “Greetings From Callalily” Packaging Design
Tasks: Watercolor portraits, illustrations, art direction and graphic design
Date of publication: October 23, 2015
Client: Soupstar Entertainment

It was my first time to design a fully-illustrated album in 15 years (the last one was for Ely Buendia’s “Wanted Bedspacer” in 2000) so working on this was a treat. We had already agreed on a watercolor look — it was what made them get in touch with me in the first place — and when the guys told me that the title of the album was going to be “Greetings From Callalily,” I immediately thought of those retro “Greetings from Las Vegas” etc postcards. I suggested a rectangular envelope design containing actual postcards featuring portraits of the guys along with letters from them to their fans. We corresponded via many DMs on Instagram and I was so glad that they were all for it! (Side note: how convenient is it that everyone’s on social media now? Back in the day I had to go to midnight gigs to present my concepts. :D). Here’s a peek of the postcards with each band member’s personal note:

A photo posted by Cynthia Bauzon-Arre (@arncyn) on Oct 14, 2015 at 10:56pm PDT

For the back side of each card, I asked the guys to send me gut-wrenching lines from their respective songs so that I could make some typography art for them. All incorporating the calla lily flower. 😀

A photo posted by Cynthia Bauzon-Arre (@arncyn) on Oct 22, 2015 at 8:57am PDT

Delighted to present my artwork for the band Callalily’s 10th Anniversary Concert (although some of you might have already seen this floating around on Instagram 🙂 ). This is also my first time working with them and I’m very touched that they chose to work with me on the occasion of their 10th year.

The guys are celebrating the milestone with a special show tomorrow July 28 at 12 Monkeys in Century City Mall in Makati, 8pm, where you’ll be able to avail of this limited edition t-shirt:

A photo posted by Kean Cipriano (@keanedward) on Jul 26, 2015 at 7:53pm PDT

I think only a hundred of these were printed so better go early. Admission is free.  🙂

AND! I suppose you’ve already guessed that I’m working on the art and packaging design of Callalily’s 2015 album. I can’t reveal specific details yet but you can follow the design process and development on my Instagram where I’ve been sharing sneak peeks via the hashtag #CynxCLcollab.

Bonus pic: my first meeting with the band members Kean, Aaron, Tatsi, Lemuel (partly hidden), + Soupstar Entertainment head honcho Darwin Hernandez and Callalily’s road manager JR.

Watercolor illustrations of various subjects
Medium: watercolor on cold-ressed archival paper
May-June 2015

* available as art prints in my online store